The up and down rankings of keywords are not new, but a confusion that is mostly done by webmasters, ranking fluctuation of a new blog post. Generally whenever you publish a new blog post, you will see it in the first 4-5 pages of Google Search, but over time this ranking generally decreases, disappears or increases. It also raises a question that, if the quality of the page was not good then why do such blog posts come forward in Google Search, and why does this ranking fall over time?
Recently in a video Matt Cutts answered this question, and when you look at this video, I will explain to you how to retain your ranking after the Google Honeymoon Period. So let’s first watch the video:
Let me first put a little light on the explanation of Matt.
Years ago, Google roll out the Caffeine Indexing, which helped Google show faster in indexing web and blog posts recently published in Google Search results. On the basis of Caffeine, Google roll out an algorithm tweak to show latest / recent updates in Google Search.
This means that when you publish a new blog post, Google will display it in the top first for a few hours and a day because it is more recent. This is also right, because when you search about a recent event like Earthquake, Sport Results etc., it makes sense. As Google always values the quality, over time, according to Google’s other signals, Google improves or decreases your ranking, according to other larger posts, so that they can show more relevant results.
This is one reason that many times you see scrapped content in place of orignal content in search. And I’m not mistaken that when Google indexes the Web, it already filters out Spam Websites so that it can be able to maintain a clean web eco-system even though it is part of Google Search results.
Even if your new content ranking drops for a while, do not panic, and keep working, because if you have written a quality post, you will get your ranking back over time. If your blog is already a quality blog (High Quality Blog), you probably will not see such a ranking drop again, but such a ranking for a new blog or middle level blog is normal. Now here are some tips to improve your ranking over time.
How to maintain your Google Ranking?
Here I am sharing some tips that will help you improve your Google ranking. As I mentioned above, it is very common that your ranking will drop, even if it is dropping for a few weeks, it has all the chances of returning to its orignal postion. Here I am sharing some tips that will be helpful:
1. Quality of content:
This is the first thing needed, and the foundation of your ranking is. If you just write for search engines, then you have to change the way you write it. You should write for human users, and then you should improve your content SEO score. Which is quite simple:
- Place Keyword in H1 Tag.
- Place Keyword in H2 Tag.
- Maintain a great keyword density.
- Add LSI (Latent Semantic Indexing) Keywords.
- Bold and Italicize the Important part with keywords as well – it’s an Idea to make your content scannable. This search engine will not only help in identifying strong keywords in your blog post, but it will also help readers to quickly scan your content.
- Length of Article – It’s a Known Factor for Great Ranking. With great content, take a look at the length of your article. Badhiya length articles usually do a great rank.
- To make your content more interactive and useful, put videos slides and the second rich-media
- Make sure that Page Load Time is not too much, because Google penalizes slow loading pages.
- Use Google authorship.
- If you are writing new articles, take advantage of star rating in Search.
- One great strategy is to analyze the top 10 results, and try to write something which is already better than Top 10 Results. Also keep the niche of your blog, because over time, you will be ranked out by niche blogs for the same topic.
Read More – 4 SEO Tips using Google webmaster tools
2. Social Media Share:
Social Media Share and Bookmarking is another known signal for Google Ranking. Make sure you have the right call to action bookmarking and sharing buttons in your blog posts. If you use WordPress, you can use plugins such as Digg-Digg to add such buttons. You should always keep promoting your old blog posts on social media sites like Facebook, Google Plus, Twitter as it will help you get more shares and your social ranking will be great.
You should continue to build links for your latest posts. Do not use any spam method or un-natural way to get links to your blog. One great idea is to write a guest post on a niche based blog, and get a backlink to the context of the article.
Read More :- What are backlinks and why are it beneficial for SEO
4. More Content on Similar Content:
Try to develop more content on the subject you are writing on. If I am writing posts on how to maintain Google Keyword Rankings for quotes, then I should also write these posts: How to check Keyword Ranking? Or how to get your blog posts in Google Search?
Because the likelihood of searching users similar articles is very high and it also helps the search engine to tell that your domain is writing articles on similar topics. If you have a budget then you can use HitTail, who helped Harsh discover many long tail keywords that they should write on their blog.
That’s it, it will ensure that despite Google Dance, you can get your lost rank back. So if you are now seeing a new blog post losing rank in the search engine, instead of worrying about it, keep working naturally, and focus on the above points and focus on them. Once Google will determine your actual ranking after a while, you will earn a high ranking in a true mood.
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