Google Webmaster is an amazing tool and if you are a serious blogger you will never avoid the Google webmaster tool. It is also a life saviour with the SEO point of view, it gives complete information about your website in Google search engine.
Webmaster tool offers many tools that will help you to analyze your blog completely and you can work on these and also make your blog better rank in search engine. Just remember that search engine optimization is a gradual process and can not be achieved in one night. Many times it takes weeks to even months. I will not talk about backlinks and other strategies to improve the rank here. Instead, in this post, I will tell you how to optimize your blog for search engines using the free SEO tool like Google Webmaster tool.
Here I am sharing some tips that will help you make full use of the Google search console tool (also called the webmaster tool).
How do you make your blog Search Friendly by using the Search Console tool
1. Submit Sitemap to Google
This is the first thing you should do. Generate your blog’s sitemap and submit it to Google webmaster tool. This will help Google crawl your website properly. And you will also be able to track how many links Google is indexing. If you have not submitted sitemap yet, submit a sitemap to Google webmaster tool today.
2. Webmaster Settings
Webmaster settings allows you to enable certain things like geographical target etc. If your blog or service is limited to a particular area, then configure it as such. For example, one of my client’s WordPress blog is for Australian kids fashion. Therefore, his blog’s geographical target has been set to Australia. This should be done with your blog or service too. If your blog is global globally, leave it alone. WordPress itself worries www and non-www. Even then, I would recommend that you go to the Google webmaster tool and configure this settings. Crawl rate depends on how often you update your blog. I always leave it on Google. However, it updates your blog several times a day and week.
3. Manage your site’s Google site link
3. Site analysis
When it comes to maintaining and improving search engine ranking, finding top ranking keyword is the biggest challenge. The search queries feature of Google webmaster tool will tell you which keyword is doing the keyword rank. Along with that, you have a position on Google and how many links are connected to the post. They have corrected it some time ago and the post link and search engine placement feature have also been added to it. You can also use wordpress plugin like SEO Smart Link to convert keywords to auto link. This will also keep your rank and it will push your post from the second page to the first page.
Ranking for Right Keyword is more important than that instead of ranking it for the wrong keyword. If your blog is about shoes and you rank with keywords such as shirts and trousers, you also come to the first page, even if you have this traffic useless. The Google Webmaster tool determines which keywords are when crawling a site.
If you are ranking on the wrong keyword, then your strategy should be that you try to show the cause and related and useful keyword search engine.
There are other tools like Website Speed, internal links, crawl errors, which are very important. I would suggest that you pay a little attention to your Google Webmaster tool today and ask your queries to come back to this post. You can comment and tell us your queries.
Read More-Black Hat SEO Vs White Hat SEO: Understand the Difference 9 Ways to Target Country-Specific Website Traffic What are backlinks and why are it beneficial for SEO
Also, let us know which of the features of Google Webmaster tool did you find most useful?