I’ve told you several ways to drive traffic to your website, but as many of us know that the U.S. And U.K. Countries such as traffic are better suited for advertising and affiliate sales due to the purchasing power of users of these countries.
This reflects my particular case but, I am sure many of you are people who blog for AdSense income and want traffic from specific countries. In this post, I will share some ideas with you that can help you improve traffic from target country.
Of course, there is an easy solution to buy country-specific traffic, which can work in case of commercial and e-commerce sites. But being the best way to blog is the best way.
1. Domain name:
Typically, top level domain extensions such as .com and .org are rank high on global search engines, but buying a country-specific domain is the best idea to target specific country for your blog or website.
You may have noticed that most Aussie bloggers use the .au domain extension, and their rank in the Australian Google search is quite high. Similarly in India, you can target .in or .co.in as your domain extension for good results. U.K. For traffic from United Kingdom, you can choose a .co.uk domain extension for good results.
To preserve your brand, you can also buy other TLDs like .com or .org But one of the biggest disadvantage of this idea is that it would be very difficult for you to get rank on other country-specific search engines. Therefore, if your goal is clear and you know your target audience then country-specific domain extension is the best option for you.
2. Google Search console Geotargeting:
Note: Your country level domain name must not be included in .in, and .au You can not find Geo Targeting option.
Google Search console is a free tool for bloggers and webmasters, which is very helpful for blogger or webmaster trying to get country-specific traffic. With this tool, you can set what country your website is aiming for, and in this way it helps you to get targeted country traffic.
Log in and verify your website on the Google Search console and under Configurations> Settings, you can specify which country you want to target.
3. Webhosting server location:
Another important factor in driving a Geo-targeted traffic is your server location. If your target country for traffic is U.S. (United States) based servers should host your website. If you are targeting Australia, then host your website in Australia.
Other factors like CDN also help in speeding up your website in different countries, but to focus your target traffic, host your website only in those countries where you are targeting traffic. This will ensure that due to the IP of the server your website will load faster in that country, and search engine bots will be able to find the location of your server. All of this will help increase the rank of your site in that particular country where the traffic you are targeting.
When Google began the search, they used backlinks to find the popularity of content. With the passage of time, there have been many changes, but the importance of backlinks still remains. For this reason, targeting country-specific backlinks is a good idea.
For example, if your target audience U.K. So try to get the most backlinks from U.K.-based websites. You can also use Alexa to get a list of popular websites in a particular country or to get domains with country-specific domain names. This particular strategy proves to be the most efficient when you want to target a particular country’s traffic.
You can also drive country-based backlinks by taking advantage of guest blogging opportunities or spending some time on the art of blog commenting. If these two are done well then both of these methods are proven and are penguin-safe.
5. Content level targeting:
Your content is the main signal, which Google uses to figure out which country you are targeting. If you are targeting several countries at one time from your generic domain name extension (.com, .org), add the country’s name to your post’s meta titles and descriptions. This will not only make your content more keyword-targeted but, it will also provide a clear signal to the country you are targeting.
Apart from this, the type of content and language you use in your articles will also determine the ranking of your website. We all know that readability is a known SEO factor and if your language is targeted for Indian standards So from him Targeting the traffic will be very difficult. For this reason, you need to improve your language for that particular country, whose traffic you are targeting, or hire the writers or editors of that particular country, or who have the language for that country Let them hire excellent writing and grammatical skills.
6. Local SEO using Google Places:
It can not be applied to generic blog, but if you are running a service blog or e-commerce website, Google Places will be very useful to you. Claim your business in Google Places and add all related information like address, phone number and more. This will help Google know the business location of your business.
You can also create social media profiles and fill out the information on different websites to help push your specific targeted traffic to the targeted country, and to get more local citations. You can try Knowem to check the availability of social media profiles.
7. Submit your website to local search engines and directories:
I have already told you about places to submit your website, which are targeted for global audience. For country-based traffic, you must submit your website to local search engines and local web directories. Eventually, this will become a very useful tool to get country-specific backlinks, which will become a significant factor in determining your geo-location traffic.
8. Use Google Trends to see Keyword popularity:
As I have explained earlier, you should target the content of your blog according to the keywords that are popular in that particular country where the traffic is targeting you. For example, 160by2 keyword is very popular in India but, not in the rest of the countries.
Try to find keywords that are popular with your target country audience and create content strategies based on them. For example, most of the time on iPhone blogs in the U.S. Or traffic over U.K because iPhone is more popular in those countries than in other countries.
9. Track keyword progress in country-specific searches:
So far, we talked about the techniques that you can use to target specific countries website traffic. After this, you will need to keep track of the keyword progress in your target country. This will help you to know which strategies are working and which are not. When you discover such a strategy, which is working, you can focus on that strategy and push it to move to the next level. You can use SEMRUSH to check the keyword ranking in particular countries, which support Google’s Google search.
Whenever you are writing a business plan for your blog, your targeted country should be on your priority list, as this will help you to plan your content marketing and guest blogging campaigns efficiently.
Do you follow another way to target website traffic in a particular country? Tell me about it using the comments section below!
If the information given in this post is useful to you, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.